We offer two innovative and distinctive marketing degrees: BSc Consumer Behaviour and Marketing, and BSc Food Business and Marketing. Both courses are available with Foundation or Placement Year.
Our courses
The Department of Agri-Food Economics and Marketing is part of the School of Agriculture, Policy and Development, which is made up of five academic departments. Our departments work collaboratively to deliver teaching and research across the School.
BSc Consumer Behaviour and Marketing
A sector-leading degree combining applied psychology and marketing, our Consumer Behaviour and Marketing programme gives you an in-depth understanding of the cornerstone of all marketing activity: consumer behaviour.
It is vital to the profitability and success of any business, service provider, policy think-tank or trade organisation, and we cover everything from fast-moving consumer goods to luxury goods.
BSc Food Business and Marketing
The food industry is one of the most fundamental, dynamic and innovative sectors of the global economy – one with excellent career potential.
Our Food Business and Marketing programme will prepare you for the food industry of the future by providing training in three disciplines – business, management and marketing – as you explore the key challenges facing the UK, European and global food industry.
BSc Agricultural Business Management
Study a combination of business management theory and agricultural processes.
Taught collaboratively by multiple departments within the School of Agriculture, Policy and Development, you’ll have the opportunity to study in a truly interdisciplinary environment.
Accreditation
Both our marketing courses have been accredited by the Chartered Institute of Marketing (CIM). Our partnership with the CIM gives you the opportunity to gain industry-recognised qualifications at an accelerated pace after graduation through the CIM Accredited Degree programme scheme. CIM qualifications are highly sought-after by employers, and their content is reflected in our own degrees which equip you with the best opportunities for a successful marketing career.
Successful completion* of one of our degrees enables graduates to claim exemption on an Accredited Prior Learning (APL) basis from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification. Alternatively, graduates seeking the CIM Diploma will be exempt on an APL basis from all but two CIM modules for the L6 Diploma in Professional Marketing qualification or CIM Diploma in Professional Digital Marketing.
*achieving a 2:2 or higher award
Fees and funding
There is a variety of funding support available to our undergraduates. You may be eligible for government loans, grants or bursaries.
Students from the UK can receive government loans to help towards tuition fees and living costs. They may also be eligible for grants and bursaries depending on their circumstances.
Careers
We are proud to equip our graduates with the skills they need to gain top industry jobs. We also offer focused careers advice, support and networking opportunities.
During our annual careers fairs, you'll have the opportunity to establish good contacts among potential employers, and we provide you with advice on CV writing and job application strategies to increase the chances of getting the job you want. In fact, many of our students graduate having already received job offers.
All of our students complete career planning sessions to develop skills for effective career decision-making, and there are plenty of opportunities to build vital experience and skills through the Reading Experience and Development (RED) Award.
Careers for Consumer Behaviour and Marketing graduates
Our graduates typically find employment in consumer marketing, advertising, communications and the media, customer services, public relations, market research and product development in a range of organisations, from small family businesses and start-ups to multi-national corporations and in the not-for-profit sector.
Some of our graduates have gone on to work for employers such as Victoria's Secret, Clarks, and Premier Foods, or with companies overseas, such as Chomp in New Zealand.
Careers for Food Business and Marketing graduates
Our graduates are well equipped to enter a career in the food industry, from small family firms to multi-national corporations. Many of the skills that you develop are transferable to other industries and professions.
Potential employment areas include marketing and sales, market research and new product development, buying, retail management, supply chain management, and policy analysis.
Some of our graduates have gone on to work for employers such as Mars, Sainsbury's, Harrods, Unilever, Procter & Gamble, The Food Standards Agency, Pepisco and Heineken.
How you'll study
Our teaching reflects changing trends and emerging technologies within the sector. You'll work on projects with real clients and develop core skills and techniques through varied study methods and research work.
Why study with us?
Our strong links to industry and fantastic location in the heart of the Thames Valley will help you make valuable connections during your studies. Tailor your course to your interests and learn from our industry experts.
Life in the Department
Join a thriving community of students and staff from over 80 countries in our School of Agriculture, Policy and Development – home to the Department of Agri-Food Economics and Marketing.