Smart modern building silhouetted against an evening sky of rich purple fading to orange

Brand

Orange rectangle featuring the University crest

Logo

Pink rectangle with assortment of letters in different typefaces

Typefaces

Brightly coloured stripes showing the University colour palette

Colours

white capital A on a blue background

Accessibility

Grey rectangle with the letter T for Templates

Templates

Female student reading a book in a booth in the University library

Imagery

Yellow rectangle with the text How we talk is equally important as what we say

Tone of voice

Crossing the 't's and dotting the 'i's.

House style

White corded computer mouse on a grey background

Online

Close up of the corner of a sheaf of papers

In print

Gift box featuring the University of Reading logo and the text Building Partnerships

Merchandise